BBK Worldwide website redefines purchase of patient recruitment products and services

Wednesday, June 27, 2012 12:29 PM

BBK Worldwide has launched shop.BBKWorldwide.com, which provides clinical research professionals an online resource where they can learn about, and purchase, a full range of patient recruitment products and services.

The website not only redefines the purchasing process by fostering more timely and informed decisions, but it redefines the audience of purchasers to include those looking for quick, stand-alone solutions.

“In an industry driven by the pressure to reduce time-to-market, traditional strategies have focused on accelerating the enrollment of patients,” said Bonnie A. Brescia, founding principal, BBK Worldwide. “We’re looking to influence timelines even sooner—during the purchasing phase, when valuable time can be lost identifying and learning about the latest solutions. With shop.BBKWorldwide.com, customers can now get a jumpstart assessing products and services, allowing for quicker and more informed decisions.”

“With more complex clinical trials comes the demand for more advanced tools,” added Joan F. Bachenheimer, founding principal and CEO, BBK Worldwide. “BBK has a strong commitment to not only provide innovative and cost-effective solutions, but to provide them in a way that educates and advances the industry at-large.”

Clinical trial sponsors who previously may not have considered purchasing patient recruitment services now have an affordable and scalable way to do so. In addition to time-tested full-service solutions, the site features a range of recent innovations that include:

  • Ready. Set. Go. Card — a quick and convenient way to provide global study reimbursements
  • Clinical Study Notifier — a notification service that alerts patients to clinical trials
  • eBinder: Study iPads — a communication platform that makes it easy to manage documents, data and study personnel across multiple sites, clinical teams and continents

“shop.BBKWorldwide.com represents a major shift in how clinical research professionals can learn about and purchase products and services,” said Bachenheimer. “In addition, the website provides a significant benefit to sponsors’ in-house specialists who are responsible for understanding and managing recruitment resources. It’s a game-changer. Within two to three years, the industry should demand this to be the norm.”

Share:          
CLINICAL TRIAL RESOURCES

Search:

NEWS ONLINE ARCHIVE

Browse by:

CWWeekly

April 14

Proposal calls for back-to-back trials to measure efficacy and effectiveness prior to FDA approval

Study: Minority populations under-represented in cancer trials, but have higher rates of incidence

Already a subscriber?
Log in to your digital subscription.

Subscribe to CWWeekly.

The CenterWatch Monthly

April

Make way for mobile health in clinical trials
Despite patient retention, data quality benefits, regulatory hurdles persist

Global clinical trial laboratories decentralize
Regional labs reducing complexity, delivering cost and time savings

Already a subscriber?
Log in to your digital subscription.

Purchase the April issue.

Subscribe to
The CenterWatch Monthly.

The CenterWatch Monthly

March

Strategic alliances hit bumps in the road
Mixed relationship performance driving new approaches

Tapping community hospitals for clinical trial volunteers
New study finds high potential but infrastructure, resources are lacking

Already a subscriber?
Log in to your digital subscription.

Purchase the March issue.

Subscribe to
The CenterWatch Monthly.

JobWatch centerwatch.com/jobwatch

Featured Jobs