Too Much of a Good Thing: Clinical Study Sites Struggle to Manage Responses to Ad Campaigns

By WIRB-Copernicus Group
Published: July 2018

An overwhelming response to a media campaign can paralyze a study site. Many sites are ill-equipped to handle the volume of referrals generated by a successful campaign. Referrals don’t get processed—or are processed incorrectly. Subjects are lost and the trial is delayed. There is a solution: Enrollment assistants.

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