SCORR Marketing has hired Dee Fuehrer, an expert in trade show and event planning for the life sciences industry, to lead its trade show marketing services team.

“Dee has more experience and knowledge about trade show marketing in the drug development sector than anyone in the industry,” said Cinda Orr, SCORR Marketing president and chief executive officer.

Fuehrer has developed strategy, managed budgets, coordinated logistics and executed hundreds of exhibits and conferences all over the world as a trade show and events manager for companies in the life sciences industry for more than 20 years. She also has the distinction of Certified Trade Show Marketer (CTSM), offered in affiliation with Northern Illinois University Outreach and reflecting adherence to the highest standards.

Fuehrer has served on the Exhibitor Advisory Committee for the Drug Information Association (DIA) for the past year. Fuehrer’s opinions and ideas help give direction on how to improve future DIA events.

“Dee and I worked together when I was vice president of global marketing for MDS Pharma Services, and I believe no one is more qualified to advise life science companies on how to develop effective strategies and generate qualified leads,” Orr said. ”We are confident she will be a valuable asset for our clients.”